If I had access to a secret stash of iPhone knockoffs — a phone that worked identically to the real iPhone, but was a bootleg made of inauthentic parts — how much could I charge? Could I sell them for $10 less than the purchase price of a real iPhone? What about 25 percent off? How much is authenticity worth?
This is a great summary line:
There are many blankets in the world. But there is only one blankie. The best brands are blankies.
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