Data can make ANYTHING interesting

Even fashion, which every person who knows a modicum about me would say is something I show extremely little interest in.

Article at the Wall Street Journal

Online retailers, in particular, see every click we make. They know which brands we've peeked at, how long we pondered, and what we actually purchased. They know the time of day and the days of the week that we shop. They know—and record—our color choices, sizes and tastes so that they can recommend clothes that are in tune with our yearnings.

Some of the data confirm regional stereotypes. Southerners bought more white, green, and pink than other regions' residents, for instance, according to data from private-sale site Hautelook.com, which caters to young, urban professional women. Now I know, too, why I feel like such a loner wearing brown in Los Angeles, where black, white and gray are preferred.