We’re in a world where you can find anything you want, which is great, except when you realize there’s a lot of everything. Google was created and thrives attempting to solve the everything problem for us. Google has made it wonderfully simple to find a thing, but just because you find a thing doesn’t mean you care about it. As you stare at a PageRanked list of stuff, you have a choice:
You can sit back and be force-fed the decisions and opinions of others.
Or…
You can have an opinion.
It’s not that I want a Stow Davis desk, it’s that I want to find that desk. I want to go to seven different antique shops and spend a weekend developing an opinion about the state of antique desks. I want to find someone who knows the entire history of Stow Davis desks and won’t fucking shut up about them.
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