Just Don't Look

Do I want to hear about the latest sob story on the nightly news?

Do I want to know what J. Lo or Brad Pitt or [insert celebrity of choice] is up to?

Do I care about the latest weight-loss approach? (Seriously, just burn more calories than you eat, or eat less calories than you burn - how hard is that?)

This post at Coding Horror, which references this post at kottke.org, describes an approach to dealing with things/people that run on attention - Just Don't Look.

That's how you change the world. Not by arguing with people. Certainly not by screaming at them. You do it by ignoring them.