Monday, January 25, 2010

Show and Sell: The Secret to Apple's Magic

Article at

Yet when Jobs reveals the company's next product, there's a critical difference: It exists. When possible, it is available for retail purchase the same day. There are few maybes or eventuallys tempering the presentation: "Here is the tiny miracle we've created. We want to sell it to you today."

I'm not a huge fan of Apple products - prefer an open ecosystem rather than one that is locked down - but you can't deny that they've had a huge impact on consumers (or that others could use a bit of Apple's fanatical approach to design).

No comments: