Tuesday, February 15, 2011

Observe > Predict

Blog post by Scott Berkun

There’s an old concept among architects and urban planners called desire paths. If you walk around a college campus, or urban park,  it’s easy to spot the well tread paths between buildings people have made for themselves. These are desire paths, or desire lines. The natural behavior among people shows you where the optimal path should be.

Rather than invent everything out of their own mind, wise creators know a little observation can be an easier way to find the right ideas.

From Flickr

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