Reacting, Responding and Initiating

Link to blog post by Seth Godin

Most knowledge workers spend their day doing one of three things:

• React (badly) to external situations
• Respond (well) to external inputs
• Initiate new events or ideas

How much of your time is spent reacting to what people say in meetings or emails? The rest of your day may be spent responding. And that's it. You go home having done virtually nothing in the third bucket.

Some marketing jobs are about responding. None are about reacting. The best ones are about initiating.